-TIP SLIP-

THE PROBLEM:

I began running ads for this client to create brand awareness &

After the first week, the ad was gaining traction. A lot of traffic was being driven to the website, but the visitors weren't converting. 

THE STRATEGY:

After digging into the analytics a bit, I could see that website

visitors were adding the product to their cart but then abandoning it. I retargeted this audience and A/B tested discount offers. Option A was to offer a discount on the product price. Discount B was free shipping.

THE SOLUTION:

Option B: free shipping was the solution to the problem. We

increased the conversion rate by 30%.