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-TIP SLIP-
THE PROBLEM:
I began running ads for this client to create brand awareness &
After the first week, the ad was gaining traction. A lot of traffic was being driven to the website, but the visitors weren't converting.
THE STRATEGY:
After digging into the analytics a bit, I could see that website
visitors were adding the product to their cart but then abandoning it. I retargeted this audience and A/B tested discount offers. Option A was to offer a discount on the product price. Discount B was free shipping.
THE SOLUTION:
Option B: free shipping was the solution to the problem. We
increased the conversion rate by 30%.
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