Back to School is the New "New Year"
Remember back in the day when you were going back to school? You got your new backpack and your new school shoes and you felt like a new person. You were going to accomplish big things in the new school year. You could be whoever you wanted to be that year. This feeling of "new year, new you" doesn't have to stop just because you're not in school anymore and you don't have to wait for January 1st.
Whether your business works on the educational calendar or not, back to school season is a fresh start for most. Your team has taken a summer vacation and everyone is feeling refreshed. Things may be different this year, but back to school season is still considered the new year. This is a great time to set new goals and create new plans for your business. How do you plan on bringing in your remaining revenue for the year?
We have 3.5 months left in 2020. While it may feel like the end of the year is near, that is plenty of time to implement new strategies to accomplish your goals. What do your Q4 objectives look like?
No single marketing strategy can work alone to accomplish your goals. As easy as that would be, it's just not realistic. You must do a combination because they all work together. As a business owner wearing a lot of hats, you're probably thinking "who the heck has time for all of this?" and I agree. It's extremely time consuming. Work smarter. Not harder. What I'm trying to say is ... AUTOMATE your process!
Make sure you have all your ducks in a row before you launch your campaign. Here are a handful of questions you need to be asking yourself before you launch.
What is your offer? This is obviously the most important. Know what you're promoting and what your offer is going to be.
Who is your audience? Now, this offer isn't going to be just for anyone. Make sure you know who this offer is created for, otherwise you're wasting your time.
Where are you sending them? Do you have a landing page created? Do you just intend on sending them to your website. Do you plan on generating leads? Do you have a form on your page?
What does the follow up look like? Be clear with your audience on how you plan to follow up. Are you giving them a free download? Is it going to send automatically or do you have to manually do this?
How do you plan on getting them to your landing page? Are you using social ads? Will you post this for anyone to see on your social channels? How about email?
What is your call-to-action? What are you asking them to do? What is the desired action? Is it clear? Will they understand what you're asking of them?
What comes next? Do you have a funnel in place? Think about the user experience.
A lot goes into launching a campaign. I hope this helps you plan your campaign and make it a success. If you can't answer these questions, you're not quite ready.
Visit my website and fill out the form if you want a free copy of my campaign launch road map. I live and die by this!