Before I start, let me remind you… I am a social media marketer. I specialize in social ads, but I also manage the social presence for 10-15 clients at a time.
Over the past 2.5 years, I’ve worked with many clients ranging from solopreneurs to medium/large businesses. One thing I’ve found consistent is that ads work….but only if you do. Allow me to explain....
There is a common misconception that when you begin running ads, your business is going to take off. You’ll be so busy, you’ll be turning away new clients. While that would be nice, that’s not *always* the case.
Ads are just like every other marketing strategy out there - in the way that it can’t be your sole marketing tactic. This is where your marketing funnel comes in. Ads can help you scale your strategies and reach a larger audience.
If you’re wondering if you’re ready to begin running ads, use the check list below…
✅ Do you have a process for bringing in new clients?
✅ Do you have an email marketing strategy in place?
✅ Does your website convert?
✅ Are you consistently creating new content?
✅ Do you have a solid/consistent social presence?
If you answered no to any of these questions, you might not be ready to advertise. Instead of advertising, focus on the strategies listed in the checklist above.
If you want to up your Instagram marketing game, click here for a quick crash course on IG marketing.