CASE STUDY

YOUSCIENCE

OVERVIEW

YouScience wanted to leverage social media as a sales tool by reaching new audiences and increasing sales.

701,000

views

14,000

engagements

11,600

website visitors

271

purchases

THE GAMEPLAN

I was tasked with increasing online sales through Facebook advertising. My strategy was to identify new audiences and warm audiences up until they were ready to convert. 

THE SOLUTION

I implemented a sales funnel to introduce new audiences to the brand while driving traffic. I warmed up the audiences through retargeting ads and offering a discount to abandoned carts. 

THE RESULT

More than 700K views led to more than 11,000 people to the website, which led to 271 purchases.