YouScience wanted to leverage social media as a sales tool by reaching new audiences and increasing sales.
I was tasked with increasing online sales through Facebook advertising. My strategy was to identify new audiences and warm audiences up until they were ready to convert.
I implemented a sales funnel to introduce new audiences to the brand while driving traffic. I warmed up the audiences through retargeting ads and offering a discount to abandoned carts.
More than 700K views led to more than 11,000 people to the website, which led to 271 purchases.