It's easy to say "put your business on hold for a few weeks". But when you're the one looking at the finances, it's not so easy. Understandable. We all have jobs to do, but in the midst of a pandemic, you can't go about business like you did before it started.
"How brands appear to the world during this pandemic could impact how people see them for years to come, good and bad."
People understand that as a business, you've still got to sell in order to make money. But don't continue with business as planned. You've got to make a shift in your strategy and messaging. Don't take this as an opportunity to sell. Instead provide value to your followers. Take this time to build relationships and email lists. Sales will follow later.
People will remember.
Oh, and wash your hands.