The new year is right around the corner! If social media is a part of your marketing strategy for 2020, there is no better time than the start of the new year!
In my 7 years of experience, these are the 4 things that I've found to be the most important when it comes to running a successful campaign on Facebook and Instagram.
1. Test everything.
You should be testing audiences, creative, copy, headlines....everything! Find out what is working and then....
2. Scale!
Once you find the clear winner, scale your ads! Increase budgets. Cut out non-performing ad sets. If an ad isn't generating results, it's got to go.
3. Utilize your pixel and analytics.
If you haven't already, make sure your pixel is installed. Then, set up custom conversions for everything on your site. Blog posts, confirmation pages.. everything!
4. Use marketing funnels.
Work smarter, not harder. Your funnels are the most important of all of your marketing efforts. This moves your audiences through the path of not knowing about you, to becoming a customer. Make sure you get them on the right path!
If you're not already, be sure to follow me on Facebook for more tips like these!